About Us

Canton Fair Complex Partnership Program (CPP)Join Hands with Canton Fair for a Bright Future

The Canton Fair Complex is home to China Import and Export Fair (also known as Canton Fair) and the second largest exhibition centre in Asia.

The Canton Fair Complex is home to hundreds of professional exhibitions and events around the year, including the Canton Fair (spring and autumn sessions), China International Furniture Fair (Guangzhou), China (Guangzhou) International Building Decoration Fair, and Guangzhou International Automobile Exhibition. Reputed as the "China's Top Fair", the Canton Fair enjoys a time-honored history and rich brand heritage. With more than 200,000 overseas buyers from more than 200 countries and regions and more than 24,000 domestic quality exhibitors, it has become the largest annual exhibition in the world. The Canton Fair serves as the flagship brand of China's exhibition industry and the first and foremost platform to promote China's foreign trade.

The Canton Fair Complex Partnership Program is designed to help companies enhance their corporate and product awareness through the Canton Fair and other widely attended exhibitions and boost brand image by integrating marketing means such as media, advertising, and PR. It allows companies to provide financial, technical, product, and manpower service support for the successful organization and future development of Canton Fair and other exhibitions, creating a win-win situation for both complex and companies.


Being a Canton Fair Complex partner will allow a company to transform from a locally renowned brand to a nationally famous one, and even enter the world stage through the powerful global promotion platform offered by Canton Fair. By contributing resources and services to the Complex, a company can give worldwide visitors an authentic and optimum experience about its products and services, thereby promoting the products and brands in a more natural and intuitive way. Canton Fair Complex partnership will enable you to:

Enhance your brand image and product awareness
Promote your products, technologies, and services
Demonstrate your leadership in the industry

The Canton Fair Complex Partnership Program offers companies the opportunity to become Canton Fair Complex partners and enjoy benefits that are specific to their partnership level. The Program comes with six partnership levels:

Strategic partners
Senior partners
Non-title suppliers

- Titles such as "Canton Fair Complex Senior Partners" and "Canton Fair Complex Partners" and the right to use them during the cooperation, in addition to plaques and certificates recognizing highly engaged partners;

- Titles such as "Canton Fair Complex Designated Products" and "Canton Fair Complex Designated Suppliers" and the right to use them during the cooperation;

- The right to use the Canton Fair logo in marketing campaigns;

Exhibition Resources

- Resource returns such as exhibition and promotion opportunities in other spaces at non-assigned booths;

- The right to use high-quality ad resources from the Complex, including indoor/outdoor ad spaces, LED and broadcasting communication, allowing partners to better promote their products;

- Display cabinets for higher exposure of exhibits on the overpass where the largest audience of visitors is received;

- The opportunity for promotion in the partner-exclusive exhibition area to showcase the company's brands and products;

Media Publicity

- Company promotion on the official websites of the Canton Fair and Canton Fair Complex, with brand name included in the Acknowledgments and website link displayed;

- Free promotion and ad placements on Canton Fair publications;

Other personalized services

Please contact us for further consultation.

Partners will receive benefits that are specific to their partnership level depending on their engagement.

Partner Selection Principles

The company's strength and growth potential

The company's brand reputation and service quality and security

Support for funds and products/services

The company's ability to understand and promote the philosophies of the Canton Fair Complex and Canton Fair

The company's support to Canton Fair Complex and Canton Fair


The Complex has established partnerships with renowned companies such as China Southern Airlines, Lexus, Guangqi Honda, Newcomer, and Weldon Hotel. It has also been working closely with well-established Canton Fair exhibitors in the sections of vehicles, electronics, gifts, souvenirs, electronic equipment, leisure products, and more.

We're very grateful to all of our partners for their support to the Canton Fair Complex and Canton Fair, and will set up a partner-exclusive exhibition area at the entrance and Hall 10.3 of Area B, Central Platform. We look forward to your visit and your cooperation. Together, we will write a new chapter of success.

Join hands with Canton Fair for a bright future! Looking forward to your cooperation!

Contact Information
China Foreign Trade Centre (Group) Canton Fair Complex
No. 382, Yuejiang Zhong Road, Guangzhou 510335, China
Zip Code: 510335
Tel: 8620-89139162
Fax: 8620-89139139
Website: www.ciefc.com
Canton Fair Complex Partners (Details)