| THE ENTERPRISE SPIRIT OF THE LITTLE SWAN
Contributions to the Country, Unity & Hard Struggle,Self-Motivation
to Duty, Whole-hearted Services, Civility & Courtesy
DEVELOPMENTAL STRATEGY OF LITTLE SWAN
To develop full-range of white goods while emphasizing
on washing products. The Little Swan has formulated
the new objective for the new century: To realize the
sales revenue of RMB 20 Billion with the profit of RMB
1 Billion through exports by the year 2005.To implement
the full-scale innovation in the areas of marketing,
technology, management and mechanism. To establish the
four pillar industries if washing machines, air-conditioners,
refrigerators and dishwashers and promote the globalized
procurement with the aim to embarking on complete internationalized
operations. To maintain the sustainable development
to become the largest white house electrical appliances
manufacturing group in China.
TALENT INDEA OF LITTLW SWAN
The Chinese word "Enterprise" consists of
"talent" and "stop" in structure.
It means the enterprise will stop operation without
talent. With emphasis on the operational and managerial
concept of "Employees Being the Essence",
the Little Swan has made outstanding achievements in
the recruitment and training of talents. The large number
of employees with Doctorate, Master and Bachelor degrees
have formed a managerial and technical team featuring
high-capability and high academic credentials. The structure
of human resources is becoming more and more rational
and comprehensive strength in human resources more and
more visible.
TECHNICAL INNOVATIONS IN THE LITTLE SWAN
The Little Swan has defined its technical development
strategy as "One Core, Six Supports and Two Guarantees",
that is, with the national technical centers as the
core; with the testing centers, the Little Swan (U.S.)
Co., the Little Swan (Japan) Co., the Little Swan (Germany)
Co. and the Research Institute of Southeast University
as the supports and the technical alliance with NEC?¡éMOTORALA?¡éP&G
as the guarantees whereas the core technologies, correlative
technologies and future technologies will be treated
differently so as to establish powerful technical advantages.
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